Part of our proposal

For the homemaker part of our project I will be researching how advertisements portray women. I will be working in conjunction with Sarah Iglesias to find how the portrayal of women in the home and the office has changed from the past to the present. I am going to find articles and book sections that show how the trend of devaluing women has stayed the same, but also has improved. We are going to have several examples of commercials and advertisements that show how women in the past were only homemakers and mothers. We will have several commercials and advertisements that show how women today are portrayed as only homemakers and mothers but also as real human beings who are also valued in the workplace. We will use Closing the Leadership Gap as one of our sources for our project. We will also be taking excerpts from several journals and books. Please see our works sited page.

"Adclassix.Com". 2007. (Wednesday October 31, 2007). <www.adclassix.com>.

"Cadillac.Com". 2007. Wednesday October 31, 2007. <http://www.cadillac.com/cadillacjsp/footer/downloads.jsp>.

"Classic Tv Ads". 2007. Wednesday October 31, 2007. <www.classictvads.com>.

"Creative Pro". 2007. (Wednesday October 31, 2007). <www.creativepro.com>.

Jacobsen, Michael F. and Mazur, Laurie Anne. "Sexism and Sexuality in Advertising." Marketing Madness: A Survival Guide for a Consumer Society. Boulder: Westview Press, 1995.

Komives, Susan R.; Lucas, Nance; McMahon, Timothy R. Exploring Leadership. 2nd ed. San Francisco: Jossey-Bass, 2007.

Wilson, Katrina. "Media Know All". 2005. Wednesday October 31, 2007 2007. <http://www.mediaknowall.com/index.html>.

Wilson, Marie C. Closing the Leadership Gap. New York: Penguin Group, 2004.

Wolf, Naomi. The Beauty Myth. New York: HarperCollins Publishers, Inc., 1991.

Wood, Julia T. Gender Representation: Communication, Gender, and Culture. Wadsworth Publishing Company, 2004.