This is a good article, its from the Washington Post, it is titled Sex, Blood, and Advertising.

Washington Post

Here is part of the article:

Krissy Benner of McLean wrote: "Everyday I read the KidsPost with my boys after school. This morning I tore out the KidsPost page to save it for them. I was very horrified when I turned the page over today and saw a full-page ad . . . featuring a smiling man with blood splattered all over his face. How am I going to explain this disturbing picture?"

The Post may be the only big newspaper in the country with a staff-produced daily page for children; it usually runs on the back page of the Style section or just inside. Advertising executives don't monitor what goes on the back of KidsPost, but editors try to keep an eye out for inappropriate ads.

Katharine Weymouth, vice president of advertising, didn't see the ad before it was published. She said she would have tried to change it had she known. Executive Editor Len Downie found out about it late in the evening and alerted Publisher Bo Jones, who felt it was too late to change.

Another questionable ad ran in April on the back of KidsPost -- a full-page body lotion ad featuring a nude woman. Weymouth wrote to an upset reader: "We actually had a fair amount of internal debate about whether to run it and ultimately, decided to take it. We erred on the side of running it because we felt that, while she is nude, it was reasonably discreet. As a mother of three young children myself, I take your point about putting it behind the KidsPost page."

Ads with sexual content draw complaints. Lucy Cooney of the District wrote that one ad was "offensive beyond words. I am appalled." David Brown of Gaithersburg wrote about two more: "Am I the only reader getting sick of seeing all the ads, usually on Page A3 or A4 (this morning both!) advertising 'better sex for life' ?"