hay what do you guys think of this? Sarah I

From the begging of time the household and the children were the roles of women.

Society saw women- housewives and takes care of the cleaning, shopping, and the children.

Wives become the responsible for buying, using, cleaning, and maintaining consumer goods. (1980s)

Men were the ones that got the job and their responsibly for the fiancés.

The women were the ones that did all the work in the household so the advertisement was designed to target women they were the buyers.

1947 90% consumers were women

Their job and role in society was a homemaker.

When the producers advertise housekeeping appliances they used women because it was their role in society at that time.

The appliances would decrease their time at one chore and allow them to get their housework done faster and better and time to do other housework at the same time.

“By glamorizing appliances as partners in achieving health and happiness, advertising and design have encouraged women to embrace housework as women’s “natural” calling”.

Lupton, Ellen. Mechanical Brides: Women and Machines From Home to Office. New York: Princeton Architectural Press, 2003.