Group Presentation Paper
Throughout this semester our group has been working on a presentation that centers on the advertisement world. We decided to take an in-depth look at how women are portrayed through advertisements spanning from the late 1950’s to today.
We wanted to see how our topic related to our class and ended up finding out more than we thought we would. There were several similarities that we found. Wilson page 75 describes motherhood as one of the hardest and least (money wise) rewarding job. This is something that we found of interest because most of the older commercials that we found were portraying women as homemakers rather than businesswomen. It would have been a sin for a woman to work rather than to be a mother. In our class we have learned what hardships women like, Alice Paul went through to advance women to the point that they could be considered equal to men; and these commercials show women solely as homemakers- chipping away at everything the women before them had done.
The sexual nature that advertisements uses create a false image that causes women to feel like they aren’t good enough. “’Companies rush to create emotional relationships… centered on idealized notions of how their bodies should look and what they should buy.’” (Wilson, 123) This shines through the whole presentation spanning from the late 1950’s until today.
We have also included advancements in advertisements, for example Dove- the soap company is working hard to make sure that women of all ages love their bodies for what they are- not what society tells them it should look like. “The Dove Self-Esteem Fund was developed to help free the next generation from self-limiting beauty stereotypes.” (Campaignforrealbeauty.com)